Shopify sees $5.1bn in Black Friday sales

The top-selling cities over the shopping weekend were New York, Los Angeles, and London while the US, UK and Canada were amongst the top-selling countries worldwide. Japan, Italy, Germany, and UK saw triple-digit growth of sales on the platform since last year

Apparel and accessories are among top sellers

New Delhi: Shopify Inc. a leading global commerce company, announced on Wednesday that Black Friday/Cyber weekend results, with sales of $5.1+ billion from more than one million Shopify-powered brands around the world from November 27 to November 30, total sales grew by 76 per cent from the $2.9+ billion reported for Black Friday/Cyber Monday weekend in 2019.

This sales from Shopify's demonstrate retail resilience and consumers are voting with their wallets to support them. In addition to this record-setting weekend, we saw a holiday shopping start earlier than ever before, with daily total sales increasing 19 days before Cyber Monday, nearly two weeks earlier than previous years. In fact, in the week leading up to Cyber Monday, from November 23 to November 30, sales increased by 84 per cent from 2019.

"This has been a transformative year for commerce globally," said Harley Finkelstein, President of Shopify. "The record sales we saw on Shopify over Black Friday/Cyber Monday weekend demonstrate the power of the independent and direct-to-consumer businesses on our platform. With the center of gravity in commerce shifting from in-store to online, the pandemic has accelerated a change we have long anticipated. This multichannel shopping phenomenon is the blueprint for the future of retail, and we couldn't be more excited by it."

Building on the company's commitment to sustainability and creating a low-carbon future, Shopify offset all carbon emissions from the delivery of every order placed on Shopify's platform during the weekend, resulting in nearly 62,000 tonnes of carbon emissions offset during the Black Friday/Cyber Monday weekend. That's the equivalent of carbon sequestered by 80,970 acres of North American forests in one year the size of approximately 61,340 football fields.

2020 Black Friday/Cyber Monday Global Highlights are over 44 million consumers globally purchased from independent and direct to consumer brands powered by Shopify, a 50 per cent jump from 2019. Sales peaked at 12:00 PM ET on Black Friday, with $102 million+ sales that hour. Consumers spent $89.20 $ on average per order throughout the Black Friday/Cyber Monday weekend.

Consumers in Japan ($106.40 $) and Australia ($105.50 $) spent the most on average, ahead of shoppers in Canada ($103.00 $), US ($92.80 $), and others. The top-selling cities over the shopping weekend were New York, Los Angeles, and London while the US, UK and Canada were amongst the top-selling countries worldwide. Japan (347per cent), Italy (211per cent), Germany (189per cent), and UK (122per cent) saw triple-digit growth of sales on the platform since last year.

Mobile sales stayed relatively flat this Black Friday/Cyber Monday compared to last year, with 67per cent of sales made on mobile devices versus 33 per cent on desktop, compared to 68 per cent of sales made on mobile devices versus 32 per cent on desktop in 2019. Apparel and accessories held the top spot for sales across Shopify-powered stores this weekend, with health and beauty, and home and garden following.